Favorite Product: Zomunk

One product I really like is Zomunk, a subscription-based platform that scouts the cheapest round-trip international flight deals from your home airport.

What I love about it is that it solves a very real traveller pain point: the time and effort wasted on searching dozens of aggregator sites for affordable fares. Instead, Zomunk delivers curated, lowest-price deals, saving both time and money. For frequent or even aspirational travellers, this is high-value.

➡️ How I’d Improve It

That said, there’s an opportunity in how Zomunk onboards and converts new users. Today, almost all deal details are locked behind a membership. When I first land on Zomunk and check for destinations, I see teasers like “Available in October · 55% off.” That’s useful, but incomplete. As a user, I don’t know where the deal is to, and the destination is often the most important factor in deciding whether a flight deal is relevant. Without that, the subscription feels like a leap of faith.

My recommendation would be a refined freemium model that balances trust-building with revenue protection:

Visible Route + Price, Hidden Dates

• Free users searching for destinations should see the from–to route and the deal price (e.g., BLR → New York · ₹67,395 · 55% off).
• But the exact travel dates and booking link stay locked for members only.
• This way, users see that real value exists, but must subscribe to make it actionable.

Clear Upgrade CTA

• The locked detail should always have a prominent call to action: “Unlock dates and booking details with Premium.”
• This creates urgency, especially when paired with limited-time labels like “7 seats left at this fare.”

➡️ Why This Matters

• For Users: Builds trust and reduces friction. They can clearly see Zomunk surfaces real, valuable deals without feeling tricked.

• For Zomunk: Protects the subscription model while improving acquisition and conversion. Instead of dropping off in frustration, free users are nudged to upgrade once they see the potential savings.

• For the Business: Creates a scalable funnel — light free exposure, strong upsell path, and better monetization.

➡️ Closing Thought

What excites me about this improvement is that it turns Zomunk from a “paywall gamble” into a trusted discovery tool that gradually earns user confidence. It aligns user psychology with business growth: show just enough value to hook them, but keep the must-have detail gated for paying members.

➡️ Business objective

“My favorite product right now is Zomunk. Here’s how I’d like to go about answering this question:

First, I’ll explain what the product does at a high level and its business objectives. Second, I’ll outline the target users and their problems. And finally, I’ll explain how the product solves those problems better than competitors and why that makes it my favorite product.

Does this sound good to you?”

➡️ Explain the product

“Before I explain why it’s my favorite app, I’ll quickly review how Zomunk works.

Zomunk is a subscription-based platform that scouts the cheapest round-trip international flight deals from your home airport.

It has two main types of users:

• End users (travelers looking for affordable international trips).
• Airlines and travel partners (who benefit from Zomunk driving ticket purchases).

For end users, Zomunk provides a simple, curated feed of the lowest available fares. Instead of spending hours comparing across sites like Skyscanner or Google Flights, users get pre-verified deals delivered directly.

For airlines and partners, Zomunk helps drive bookings and conversions by surfacing their best fares to a highly motivated audience.”

➡️ Define the business objective

“The more users subscribe and engage with these curated deals, the stronger Zomunk’s recurring subscription revenue becomes. In parallel, the more of these users convert into bookings, the higher Zomunk’s partner or commission-based revenue grows.

Therefore, in terms of its business objectives, Zomunk is most likely focused on growing its subscriber base, deepening engagement with flight deals, and driving booking conversions.”

➡️ User problems

Select a user type.

“I tend to use Zomunk mostly as an end user, so let me explain the product from that perspective.”

List user problems.

“Zomunk provides solutions to common problems for travelers like me.

1. High costs and unpredictability. International flights fluctuate heavily in price, making affordable travel feel out of reach.
2. Time-consuming search. Finding deals across multiple aggregators takes significant effort and patience.
3. Information overload. Even when you find “cheap” fares, it’s hard to know if they’re truly a good deal for that route and season.”

➡️ Solutions

Explain how the product solves the user problem better than competitors.

➡️ Discuss trade-offs and suggest improvements, as necessary

“One trade-off here is that Zomunk currently locks most details — like destination and price — behind its membership paywall. This can make the subscription feel like a leap of faith for new users.

A possible improvement would be a refined freemium model: show the route and price to free users (e.g., BLR → New York · ₹67,395 · 55% off), but keep the dates and booking links locked for paying members. Pairing this with a clear call-to-action — “Unlock dates with Premium” — would build trust while still protecting subscription revenue.

This way, Zomunk converts more new users by giving them a taste of real value, while ensuring the must-have details remain gated.”

➡️ Summarize

“So that’s why Zomunk is my favorite product.

By curating the cheapest international fares directly from your home airport, it transforms what used to be a stressful, time-consuming process into a simple and exciting experience. The product aligns user value with business growth through subscriptions, and with small improvements, it can become an even more powerful tool for travelers worldwide.”

“My favorite non-tech product is the whiteboard. Here’s how I’d like to go about answering this question:

First, I’ll explain what the product does at a high level and its business objectives. Second, I’ll outline the target users and their problems. And finally, I’ll explain how the product solves those problems better than alternatives and why that makes it my favorite product.

Does that sound good?”

➡️ Explain the product

“Before I explain why it’s my favorite product, I’ll quickly review how a whiteboard works.

A whiteboard is a smooth surface, usually white, designed for writing and erasing content using dry-erase markers. It is widely used in classrooms, offices, and homes.

It has multiple types of users:

• Teachers and students, who use it for lessons, explanations, and collaborative exercises.
• Office teams, who use it for brainstorming, strategy sessions, and visual planning.
• Households, who use it for notes, reminders, or personal organization.

While it’s a simple physical tool, its versatility has made it a staple in both education and workplace environments.”

Define the business objective

“For manufacturers and sellers, the primary objective of the whiteboard is driving sales through durability, usability, and widespread adoption.

Unlike subscription-based models, the whiteboard business relies on one-time product sales with recurring accessory purchases (markers, erasers, stands). The goal is to design a product that is cost-effective, durable, and adaptable to different use cases — from small, portable whiteboards to large wall-mounted ones.”

➡️ User Problems

Select a user type.

“I mostly think of the whiteboard from the perspective of a professional/office user, so let me explain from that lens.”

List user problems.

“The whiteboard addresses common problems:

1. Difficulty in group communication. Teams often struggle to align ideas when everyone is talking.
2. Need for flexibility. Notes and diagrams often change quickly, and paper or chalkboards aren’t ideal for rapid iteration.
3. Cluttered thinking. Without a shared space to visualize ideas, discussions can get confusing and unfocused.”

➡️ Solutions

Explain how the product solves the user problem better than competitors.

“The whiteboard solves these problems better than alternatives in several ways.

• High visibility. Unlike paper notes or digital tools where information is hidden on personal screens, a whiteboard puts content in a central, visible location for everyone to see.
• Flexibility & speed. Dry-erase markers allow quick iteration — writing, erasing, and updating in seconds. This makes it far more agile than chalkboards (dusty, harder to clean) or flipcharts (static and wasteful).
• Collaboration. By being large and physical, the whiteboard naturally becomes a shared canvas. It encourages brainstorming, sketching, and problem-solving in real-time.

What makes it my favorite product is how it turns abstract conversations into concrete visuals instantly. Whether in a classroom or a product sprint, it accelerates understanding and decision-making.”

➡️ Discuss trade-offs and suggest improvements, as necessary

“One trade-off is that whiteboards are inherently physical and non-portable. Once erased, content is gone, and they don’t natively integrate with digital tools.

An improvement could be hybrid smart whiteboards that combine the ease of writing by hand with automatic digitization — capturing notes, converting handwriting to text, and syncing to collaboration tools like Notion or Slack.

This way, the whiteboard keeps its simplicity and immediacy, while addressing modern needs for remote collaboration and knowledge preservation.”

Improvement Suggestion: Built-in Capture Button

“One solution to improve traditional whiteboards is to add a capture button directly on the frame of the board.

Here’s how it works: before erasing, a user presses the button, and the board automatically takes a ‘screenshot’ of the content using an embedded camera system. The captured image is then instantly transferred to a connected device — for example, a laptop through a USB connection, or even to the cloud via Wi-Fi.

This ensures that no important ideas are lost during brainstorming sessions. The workflow remains simple: users can sketch freely, hit capture when they’re done, and have the digital record stored in their preferred system without extra effort.”

Improvement Suggestion: Self-Cleaning Mechanism

“Another enhancement could be a self-cleaning whiteboard. Imagine a board with embedded wipers built into the top or sides of the frame. With a simple button press, the wipers automatically glide across the surface, erasing all content in one pass.

This solves two problems:

• Convenience: No more searching for markers and erasers, or dealing with half-erased scribbles.
• Efficiency: Quick reset between meetings or brainstorming sessions, especially in busy offices or classrooms.

Over time, this also reduces wear-and-tear since the cleaning mechanism is optimized for the surface, unlike manual erasing which can leave ghost marks.”

➡️ Summarize

“So that’s why the whiteboard is my favorite non-tech product.

Its simplicity makes it timeless: it enables real-time collaboration, visual clarity, and quick iteration in a way few other tools can. With the right extensions — like digital capture — it has the potential to bridge traditional and modern workflows, ensuring it remains relevant even in a digital-first world.”