Enhancing Urban Living with NoBroker Services

GOAL: This project aims to understand the needs of residents in Tier 1 urban societies and identify key gaps in home services like cleaning, plumbing, and painting. By analyzing user behavior, pain points, and competitor offerings, NoBroker is building a smarter, more reliable, and high-demand service ecosystem to improve user satisfaction and long-term retention.

Focus Area	What the Project is Doing
🧠 User Research	Studying preferences, habits, and pain points of residents in Tier 1 residential societies.
🔍 Service Gap Analysis	Identifying issues in existing services like inconsistent quality, poor support, and pricing.
🏁 Competitor Benchmarking	Analyzing Urban Company, Housejoy, etc., to spot differentiation opportunities.
📈 High-Demand Service Focus	Prioritizing essential services like cleaning, plumbing, painting, and vehicle/tank cleaning.
🔁 Retention Strategy	Exploring bundles, subscriptions, and loyalty tactics to boost repeat usage.
🧩 Service Design & Scalability	Creating a scalable model aligned with customer expectations and operational feasibility.