What it does: Tracks user actions/events to give deep insights into behavior, funnels, retention, and engagement.

Who it’s for: Product-led teams that need to optimize user journeys.

Key Features:

• Event-based analytics (e.g. clicks, signups, purchases)
• Funnel and cohort analysis
• Retention reports
• User segmentation
• A/B test result tracking

✅ Pros:

• Clean interface and flexible reports
• Great for conversion/retention analysis

❌ Cons:

• Can be technical to implement (needs dev setup)
• Data limits in the free plan

💰 Pricing: Free for up to 20M events/month; paid plans depend on the number of events selected.

📝 Summary: Ideal for teams aligning product work with customer voices.

What it does: A powerful product analytics platform that helps PMs track user behavior, analyze product usage, and uncover insights to drive growth and retention.

Who it’s for: Product Manager’s, growth team’s, and data analyst’s who want deep insights into user behavior across web and mobile products.

Key Features:

• Real-time behavioral analytics
• Funnel analysis and conversion tracking
• Cohort analysis and retention curves
• Custom dashboards and metrics
• Integrations with Segment, Snowflake, BigQuery, and more

✅ Pros:

• Intuitive UI with strong visualization tools
• Advanced segmentation and behavioral tracking
• Ideal for iterative product optimization

❌ Cons:

• Requires initial setup and instrumentation
• May be overwhelming for non-technical users

💰 Pricing: Free plan available; paid plans start at $61/month.

📝 Summary: Best for teams looking to deeply understand how users interact with their product and make data-driven decisions.

What it does: A widely used web analytics platform that tracks website and app performance, user behavior, and marketing campaign effectiveness.

Who it’s for: Product Manager’s, marketer’s, and business analyst’s who want to monitor traffic, user engagement, and conversion performance.

Key Features:

• Real-time and historical user tracking
• User acquisition and behavior flow reports
• Conversion tracking and goal setting
• Audience segmentation and demographics
• Integration with Google Ads, Firebase, BigQuery

✅ Pros:

• Free and easy to integrate
• Rich insights into traffic sources and behavior
• Broad ecosystem support with Google tools

❌ Cons:

• Steeper learning curve in GA4
• Limited support for deep product-level analytics
• Event tracking requires setup via GTM or code

💰 Pricing: Free (GA4); Premium version (GA360) available for enterprises

📝 Summary: Ideal for teams tracking user acquisition, behavior, and performance across websites and apps — especially in the Google ecosystem.